We are in/Thread. Experienced, passionate, B2B social sellers.
Our
Values
Transparent
We believe that true transparency in social selling can only be achieved through direct, unfiltered collaboration with our clients. By maintaining all operations in-house, we provide complete visibility into every aspect of your social selling program - from strategy development to daily execution.
Unlike outsourced solutions that can create communication barriers and opacity in processes, our integrated approach means you'll always know exactly who's managing your campaigns and have direct access to the specialists handling your account.
This commitment to transparency extends to our regular strategy sessions, detailed performance analytics, and honest discussions about both successes and areas for optimisation, ensuring you're never left wondering about the status or direction of your social selling initiatives.
Trust
By keeping all work within our own walls, our specialised team becomes an extension of your brand, understanding its every nuance and evolution.
This deliberate choice empowers us to deliver unwavering excellence, pivot strategies instantly, and build meaningful connections with your audience.
While outsourced teams can create a sense of distance and automation, our unified in-house approach ensures every social touchpoint carries your authentic voice and strengthens customer relationships through genuine, personal engagement.
Experience
Unlike outsourced solutions that often apply generic templates, our integrated team draws from deep business acumen and real-world campaign insights, all developed under one roof. This wealth of practical experience enables us to identify unique opportunities, anticipate market shifts, and create social selling strategies that consistently drive business growth.
By keeping all operations in-house, we ensure that every client benefits from our collective knowledge base and refined methodologies, refined through years of direct client partnerships and successful campaign execution.
Respect
Our seasoned in-house team brings proven expertise from diverse industries, having navigated complex B2B landscapes and delivered measurable results for clients across multiple sectors.
This wealth of practical experience enables us to identify unique opportunities, anticipate market shifts, and create social selling strategies that consistently drive business growth.
OUR PEOPLE
Our leadership team believe your social voice should be authentic and a true representation of who you are.
B.Comm (Marketing & Hosp.Man) | UNSW
Certified Master Coach | BCI London
Master Trainer | Twitter
Fleur Filmer
Founder & Communications Lead
Over the past 25 years, I've built companies from scratch, acquired and sold existing operations, and consulted to a huge range of businesses from startups to corporate and have specialised in privately owned medium to large sized enterprises.
Whilst strategic marketing and operations have been my niche, communications is my passion.
Whether B2C or B2B and regardless of the size and scale of any business, successful sales always have been and always will be measured on the quality of H2H (Human2Human) communciations. It is the connection we make in communications that fundamentally determines the success of the bottom line of every business.
I love business, I love working with interesting values driven business people and I love supporting my clients through strategic communications.
Jason West
Founder & Data Lead
Masters of Applied Statistics | Swinburne
Certified Digital Analyst (DAA)
Agile Project Management Practitioner
Google Certified Digital Analyst
Google Analytics Individual Qualified
Salesforce Certified Consultant
Qualifications in Predictive Analytics, Finance, and Web Analytics
Over the last 20 years I have designed global digital strategies, reviewed multi-country initiatives, & implemented local campaigns for a broad range of B2B clients.
My experience includes successfully founding a leading digital marketing agency in Sydney.
My passion is delivering the numbers in a way that make business sense. I believe digital performance clarity should be accessible to every business leader.
Our Home
hello@inthread.co
(+612) 9127-5506
PO Box R60
Royal Exchange NSW 2000
CONNECT WITH US